- C L I E N T -
Snapmuse
Snapmuse
- P R O J E C T -
Naming, Brand Story, Brand Positioning, Brand Identity, UI
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The Project
Snapmuse came to Hota with a bold mission: to break down the barriers between creators and the music that brings their stories to life. From the ground up, we crafted a brand that resonates with the creators of today—loud, confident, and unapologetically original.
The Brand
We led the full-scale brand transformation, starting with naming and evolving through a brand story rooted in energy, emotion, and accessibility. Our work defined Snapmuse’s brand voice as the Vibrant Maverick—confident, generous, and creative—speaking directly to the hearts of musicians, content makers, and everyday visionaries.
We clarified Snapmuse’s brand positioning as a platform that empowers creators to "turn up their vision," pairing royalty-free music with pro-level quality. The brand identity we designed included a dynamic bird-megaphone icon and a vibrant gradient palette that visually expresses the brand’s promise: music that speaks volumes.
