Full Throttle Energy Drink
Monster Energy chose us to work on one of their big energy drink brand Full Throttle. Full Throttle is widely popular in the middle of United States and less toward the shores. People who like Full Throttle are mostly strong, patriotic, motorcycle, truck riding, hard working man. With that mindset, strong, American, Americana, bold, furious were some keywords we capitalized on when designing the new looks.
We tried to approach this series from a minimalist, clean approach while recognizing the brand's existing identity and audience. Our goal was to design a
more classy, powerful and American series that looks formal and patriotic. Challenge was to avoid using red-white-blue while
Design Option 2
In this series we called each can by a different valuable metal (Gold, Silver, Bronze) and matched each with a flavor. The goal was to design bold and clean.
Design Option 3
Majority of Full Throttle's audience are riders, truckers, off-roaders who are toward the middle of the country. That in mind we designed
the next two series to be fast, bold, grungy, wild, Americana and manly
Design Option 4