What we did/ Brand Identity / Brand strategy / Merchandise

THE PROJECT

Bora Uzer came to us with a concept for a record label, a party, a radio, and essentially a creative hub that is larger than the Bora Uzer brand itself. It was a dream, a feeling, and an urge to cultivate and marry art and entertainment.

IDENTITY DESIGN

OJO logo, letters that are gradient-colored shapes resembling face masks or loops on a dark background.

Make it stand out.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Black banner with a minimalist white line drawing of three abstract flower-like shapes, with a rectangular black tab on top.

Radio Ojo

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the.

Pink hoodie with iridescent Los Angeles logo pins and a yellow tag reading 'OJO' by Bora Uzer, made in Los Angeles.

Are you part of this movement?

Hota designed a enamel pin for OJO
Colorful illustration of a bucket hat with the word "OJO" on it, on packaging labeled "hota," designed by Hota for Bora Uzer.

Merchandise

Colorful orange, blue, purple, and yellow patterned bucket hat with the Off-White logo on the side.
Two metallic silver foil packages with colorful designs and green price tags marked 1/100. The left package has the word OUT written in rainbow-colored stylized letters, and the right package has a circular label with an eyeball, crescent moon, and the words ROAR used.
Bora Uzer wearing a pink tie-dye bucket hat and light pink t-shirt is performing as a DJ at an event, singing and using a music controller, with a blurred crowd in the background.
Two people hugging warmly, smiling, with a wooden ceiling and decorative lights in the background.
Crowd of people at a nightclub with neon pink and blue
A woman at a DJ booth in front of a crowd at an outdoor party or music festival during sunset.
People dancing and socializing at a party or nightclub with a neon sign that says "Oso," and a colorful, party atmosphere with dim lighting and decorative elements.
Crowd of people enjoying an outdoor concert at sunset with trees in the background, stage lighting, and a DJ near the center.
A musician in a pink shirt and white hat plays an electric guitar at an outdoor party, surrounded by people dancing and taking photos, with a DJ setup in the foreground and vibrant pink flowers in the background.
Crowd dancing and enjoying music at an outdoor sunset music festival or club with DJ equipment, colorful lights, and smoke effects.
A woman dressed in a pink and silver rhinestone outfit with a matching hat, standing among a crowd outdoors during sunset, with trees in the background.
A man in a light blue shirt and bucket hat playing a white electric guitar at an outdoor party or concert, with a crowd and DJ equipment in the background during sunset.
A lively outdoor party with a DJ or band on stage, surrounded by a crowd of people dancing and socializing, decorated with neon and disco ball lights, and large trees overhead.