TEDx Venice Beach

BRANDING

TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized. At the heart of TED (Technology, Entertainment, Design) are "ideas worth sharing". And what community is more vibrant than Venice Beach? With its enduring edge, creative brilliance, progressive spirit, the emergence of "Silicon Beach" as a tech hub, and its current dizzying transformation and gentrification, Venice Beach is the perfect home for a TEDx conference.

TEDx VeniceBeach selected Deniz Hotamisligil as their Creative Director for the branding of the event. After lots of sessions and collaboration together with a respected creative agency in Santa Monica our event's theme was decided as "Wild Thoughts". We decided to bring the wildness of venice beach in to the poster and drive the branding from that key-art. What came out was the poster below that features the space we held the event in The Eames Factory, multiple local muralist's works, the iconic Venice Beach surf car, the skateboard, Frank Gehry's binocular building, the skate park, John Baldessari, and many more.

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THE MISSION

TEDxVeniceBeach

Venice Beach has always been wild--
artists, designers, innovators, freaks,
and dreamers. Ambitious visions,
radical experiments, and innovative designs--
were all hatched here.

In this unprecedented moment,
our wildest ideas
and most radical dreams
are needed more than ever.
We need bold ideas,
crazy notions, and brilliant schemes.

These times call for
Wild Thoughts.