Project

Hotalabs partnered with 3D Car Care to design and launch GLW—3D’s first direct‑to‑consumer DIY line—bringing over 30 years of pro‑grade, USA‑made formulas into every driveway . Built around the pillars of Premium, Ease, and Guidance, GLW’s identity pops with a spirited color palette, confident sans‑serif typography, and the “Driven by Details” tagline that promises more time admiring the glow and less time working for it. From empowering messaging that highlights 24/7 expert support to bold lifestyle elements, Hotalabs crafted a welcoming, confidence‑boosting experience that invites car enthusiasts of all levels to Glow Proud at home.