Partnering with Battery Agency, we led a comprehensive brand refresh for Elixinol—beginning with a custom wordmark whose handcrafted serifs and subtle curves convey both heritage and approachability. We then established a striking yet balanced color system—anchored by a confident blue for trust and expertise, paired with a bright yellow accent for optimism—and rolled it out across product packaging, brand guidelines, and lifestyle collateral. Clean layouts, tactile paper textures, and clear, empathetic messaging ensure that Elixinol’s serious medical pedigree shines through with friendly confidence, positioning the CBD pioneer as both timelessly established and readily accessible to today’s consumer.