Brand Story

OJO by Bora Uzer is a dynamic creative collective and record label born from Bora’s vision to blend music, events, and community into one immersive hub . Far more than just a label, OJO encompasses vibrant party series, radio programming, and branded merchandise that together celebrate unity, connection, and the magic of shared sonic moments . Driven by Bora’s relentlessly positive ethos, each release and experience invites listeners and fans into a world where art and entertainment converge, turning every beat into an opportunity for collective joy. To bring this vision to life, Hotalabs crafted OJO’s brand identity—designing a distinctive mark, selecting a vibrant color palette, and developing a cohesive visual system and guidelines that capture its energetic, inclusive spirit.